Overview:
Mr. Prateek Kole, the senior marketing manager of Krafton, approached us to create a live-action ad film for their upcoming real-time PVP strategy game, Road To Valor Empires. Explore how we have been there and done our best to bring the best results for the brand.
Challenges & Objectives:
The challenge was clear. We need to create an unconventional concept that resonates with Indian audiences. To do so, we selected the character “Phaijjal,” a script inspired by a famous film scene. Our creative team combined emotion with entertainment while aligning with the game’s premise.
Crafting a unique and engaging ad for Krafton’s prestigious brand required an extraordinary idea. We aimed to reinterpret an iconic movie moment with an Indian twist, blending humour, emotion, and brand identity. Our goal was to resonate with the youth while capturing the essence of the game.
Strategy & Execution:
Taking inspiration from Nawazuddin Siddiqui’s famous dialogue, our team introduced “Phaijjal,” a humorous character representing the game’s intense combat. The story, creatively guided by our writers like Mr. Vishal Dhawan, transformed an emotional scene into a lighthearted spectacle that aligned with the game’s visual flair.
With Prateek and Shyam from Krafton, we meticulously shaped the concept from inception to release, maintaining a balance between creativity and brand communication.
Results:
Krafton’s willingness to experiment allowed us to push creative boundaries. The “Phaijjal” campaign successfully broke the clutter, capturing attention with its unique storytelling. The game “Road to Valor: Empires” has got 4.3 Rating ⭐ and 100K+ downloads in the Google Play Store.
And talking about social media performance_ it gained 251.9K views, 10.6K impressions, and 3.3K watch hours on YouTube. On Instagram, it reached 1.6 Million views with 2K interactions and 1.8k likes.