Overview
To highlight the USPs of their products, TwinsTWS Earphones and the Papa Audio Storm Bluetooth Speaker, through fun, quirky videos.
Challenges & Objectives
The brand wanted to showcase the hardness and impressive sound quality of their product. However, they needed perfect influencers to collaborate with within a tight budget.
But there’s nothing we can do. So we had Been There and Done That. We got 7 well-known faces to create videos in different scenarios that they posted on their handles;
- Irfan Pathan,
- Priyank Sharma,
- Neha Dhupia and Angad Bedi,
- Anita Hassanandani,
- Rithvik and
- Divya Agarwal
Strategy & Execution
The USP of the speaker is that they are unbreakable. Since each influencer has a different personality, we prepared a different & unique content planning for each one.
- For Irfan Pathan, we created a playful video where he is training and using the speakers.
- Priyank Sharma showed the prowess of the speakers in his dance studio. On the other hand, Neha and Angad brought their Diwali festivities with their unbreakable bond and speakers.
The USP of the earphones are that they are the tiniest.
- So, we created a storyline for Anita to show her creating her own world amidst chaos.
- In Divya’s video, we showed she danced her heart out, and Rithvik used the earphones to show a smart hack in life.
Results
The videos worked their magic on Instagram, amassing a whopping total of 2,528,620+ views and 271,070 likes. Our formula of fun, quirk, and uniqueness struck gold, leaving a trail of awe and admiration in its wake.
If you want to know more about this case study, feel free to reach us.