Overview
Diving into NiYO’s journey, we took on the challenge of leveraging brand awareness and credibility. Starting with a compelling brand film, we unravelled their unique services. Our partnership extended to impactful product launches and campaigns, aiming to empower the financial decision-makers.
Challenges & Objectives
NiYO faced the dual challenge of emerging from a niche and demystifying financial services. Our strategy targeted key features, utilizing some well-known figures like Rannvijay Singha and Radhika Madan. The #BankingYoullLove campaign added distinct elements to convey the messaging.
Strategy & Execution
As NiYO transformed into a bank, we utilised visual effects for impact. Besides, creative influencers like Aparshakti Khurana and Maanvi Gagroo simplified banking jargon through captivating visual demonstrations.
Big branding requires big collaborations. And guess what! We got Radhika Apte and Siddharth Shukla to highlight the ease and benefits of NiYO’s bank account.
Results
Our ongoing collaboration with NiYO remains robust, ushering in new partnerships and innovative engagement plans. With NiYO, we’ve harnessed the power of visuals, influencers, and strategic messaging to enhance brand visibility and engagement.